TRANSFORMING DATA

INTO

DIRECTION

Is our brand strong enough to justify our price?

Are we offering our programs in the optimal locations?

How can our enrollment strategy prepare for the coming demographic changes?

Is our brand strong enough to justify our price? Are we offering our programs in the optimal locations? How can our enrollment strategy prepare for the coming demographic changes?

Let’s map this out.

ADV Market Research & Consulting solves complex higher education challenges by transforming data and insights into strategic successes. Through customized research and compelling brand strategy, we empower colleges and universities to navigate the future with confidence.

01: FRAMING & REFINEMENT

The most complex challenges often begin with an unformed question. Our process begins by identifying, framing, and refining precisely what question(s) we are trying to answer. Then, we break our question down into component parts to determine the data we need to find solutions.

02: DATA COLLECTION

Our commitment is to collect the right information in the right way. Through primary or secondary research (and often both), we dive deep into your market landscape, esuring data collection is both thorough and relevant for your distinct challenge and situation.

03: INTERPRETATION

Okay, but what does all of this mean? Data is only as powerful as the narratives it unfolds. Through meticulous analysis and a holistic perspective, we translate volumes of raw data into clear, actionable insights, crafting a roadmap tailored to your brand’s success and growth.

04: STRATEGY

Insights are the catalyst for sound strategies. With a clear understanding of the findings and their implications, we then work collaboratively with you to create customized, results-driven strategies for navigating challenges with clarity and confidence.

Who We Are

Bringing extensive experience in the fields of higher education and data analytics, ADV is a higher education research firm that specializes in interpreting research to inform strategic decisions.

What We Do

Market Research

Brand Strategy

Brand Marketing

We integrate market research, brand strategy, and brand marketing to deliver recommendations you can confidently act on. Our data-informed approach to marketing and strategy means that we design with purpose.

Who We Work with

We are fortunate to support a host of higher education institutions.

  • “ADV Market Research & Consulting have been amazing partners. We have utilized their services to conduct research, launch an international recruitment and marketing program, update our website, and explore ways in which to expand our geographic reach in the Southwest. With each project I continue to be amazed by the depth and breadth of their knowledge, creativity, and execution. Most importantly, they ‘get us.’ They listen, ask great questions, and invest themselves fully into understanding and being an integral part of our unique culture.”

    – Kevin M.R. Mayne, Vice President for Enrollment Management, Landmark College

  • “We worked with ADV on a price sensitivity study in order to bring discipline to institutional conversations about setting the comprehensive fee for tuition, fees, room and board. Understanding our brand value among competitors proved to be a critical component of a price-setting strategy. Now, instead of simply looking to the competition to help us set our price, our decisions are grounded in market research. The ADV team offered us an impressive combination of methodological insight, expediency, flexibility, and user-friendly deliverables.”

    – Joseph Bagnoli, Ph.D., Vice President for Enrollment, Dean of Admission & Financial Aid, Grinnell College

  • “When our partner institutions want targeted research, ADV is at the top of our list. Their methodical and consistent approach is one that we can trust for reliable, actionable data delivered in language all stakeholders can understand.”

    – Karyn Adams, Principal & Creative Director, HA ThirtyOne

  • “ADV did some critical work for us. ADV’s data analysis acumen and knowledge of higher education made them the ideal partner to advise us on strategies to offset the approaching ‘demographic cliff.’ Grant’s research is thorough, timely and exhaustive. It resulted in critical findings which he expertly and professionally presented to the university senior staff and president. We are executing ADV’s recommendations and will work with ADV again knowing the exceptional work they do.”

    – Greg Zaiser, Vice President for Enrollment, Elon University

  • “Having partnered with Grant De Roo and ADV Market Research & Consulting on several projects for both higher education and for-profit clients, Grant always delivers high-quality, timely and excellent results. Whenever I am looking for help in market research, tuition pricing, and academic program assessment, my first and only call is to Grant De Roo. Grant frames the right research questions by listening carefully to the client’s needs, designs custom research, and provides detailed analysis that allows the client to make data-informed decisions. This is what great market research should do, and this is what ADV Research & Consulting delivers with excellence and insight.”

    – Ron Mahurin, Ph.D., Former Provost of Houghton College, Senior Consultant with Design Group International

  • “It was clear from the start of our branding work with ADV that Chuck Reed and Grant DeRoo understand our value proposition. But more important, they understand our campus culture and our people. Their personal investment in the work, coupled with deep expertise in market research, has inspired confidence among our faculty and staff. Today, we consider Chuck and Grant to be a trusted extension of our in-house team, whether we need a zinger of a copy line or strategic counsel on program development.”

    – Kristen A. Lainsbury, Vice President, Marketing and Communications, Earlham College

  • “We hired ADV to conduct a study of program demand among adult learners, and we couldn’t have been more satisfied with their work. Grant DeRoo and Chuck Reed took the time to understand our aims in detail and then designed customized research that was highly relevant to our needs. They are great listeners with exceptional industry expertise that shows in the depth and quality of their analyses and recommendations. In short, you won’t find a better partner for higher education market research services than ADV.”

    – Rob Mirabile, Ph.D., Former Vice President of Enrollment Management, Assumption University

  • “It’s a pleasure to partner with ADV. Grant and his team are highly professional and bring strong critical thinking skills to the table. Their ability to listen to a client and execute research and gather insights that help solve problems and answer key questions is the reason Meld values their partnership.”

    – Melinda Pradarelli, Founder and CEO, Meld Marketing