Services
Market Research
Brand Perception & Positioning
Academic Program Demand
Enrollment Trend Analysis
Tuition Pricing Analysis
Competitor Analysis & Benchmarking
Market Opportunity Assessment
Brand Strategy
Brand Positioning & Architecture
Brand Voice and Messaging
Visual Identity Development
Brand Guidelines & Toolkits
Brand Marketing
Brand Communication Planning
Brand Activation
Branded Collateral
Website Assessment
Video Production
Customized Projects
Many questions don’t fit neatly into a category. If you have a question or challenge that isn’t answered by one of the services above, explore our capabilities below and contact us to discuss a customized work plan.
Market Research Capabilities
Quantitative Research: online surveys, face-to-face interviews, cross-sectional and time series analysis, experimental design, A/B testing
Qualitative Research: focus groups, in-depth interviews, ethnographic studies)
Observational Research: mystery shopping
Statistical Analysis: descriptive analysis, inferential statistics, regression and correlation, factor and cluster analysis, conjoint
Secondary Research: literature review, data mining from existing reports and databases, media and publication analysis
Competitive Analysis: benchmarking, position assessment
Geospatial Analysis: location-based analyses, heat maps
Segmentation & Persona Research: demographic, psychographic, and behavioral segmentation
Usability Testing
Data Visualization: interactive dashboards, infographics
Market Simulation Models: price elasticity
Workshops and Collaborative Sessions: facilitating client workshops to interpret findings and develop strategies
Results
“You won’t find a better partner for higher education market research services than ADV. They took the time to understand our aims in detail and then designed customized research that was highly relevant to our needs.”
– Robert Mirabile
Vice President of Enrollment Management, Assumption College
