When we communicate a brand story, how much should we focus on the plot of our story (i.e., the educational experience) vs. the character (i.e., the students who attend)?

Does having a clear brand story actually impact enrollment?

Original research we’ve conducted shows the role that politics play in students’ college decisions as well as how institutions can respond.

Consider a framework designed to track and measure your college's brand strength, offering a structured approach to make sense of collected data and focus on essential metrics. Join the conversation by sharing your insights and suggestions to refine and improve this valuable tool.

For most institutions, a majority of students enroll in just a handful of programs. What des this mean for operations and efficiency in an age of tighter budgets?

The number of top colleges asking about students’ background in application essays nearly doubled in the wake of the SCOTUS decision on affirmative action in college admissions.

In this post we explore the number of community colleges offering bachelor's degrees, including growth over time and implications for students and four-year universities.

Correcting our August 2020 prediction: Not only has transfer enrollment not grown, but it has actually declined quite a bit.

In this installment of our ongoing series on data-based trends in higher education, we highlight the small but growing portion of northern students enrolling at colleges in the South.

In this edition of our newsletter on higher education trends and topics, we explore the gender imbalance in higher education today and how women's share of degree earners has grown over time.

Exploring the growing importance of a student's intended major when choosing a college.